The Ministry of Tourism, Culture and Creative Arts has reaffirmed its commitment to transforming Ghana’s tourism sector through stronger partnerships and strategic stakeholder engagement aimed at improving competitiveness and contributing to national development.
Speaking on behalf of President John Dramani Mahama at a tourism stakeholder engagement, Chief of Staff Dr. Julius Debrah underscored the need for enhanced collaboration, innovation and compelling storytelling to position Ghana as a preferred destination for global travellers.
He noted that leveraging Ghana’s rich cultural heritage and unique tourism offerings would be critical in attracting more visitors and investment into the sector.
Minister for Tourism, Culture and Creative Arts, Abla Dzifa Gomashie, outlined the Ministry’s “domestic-first, global-next” strategy, which seeks to strengthen local participation in tourism while expanding Ghana’s international appeal.
She highlighted a number of flagship initiatives designed to drive growth in the sector, including the Ghana National Cultural Policy, the UNESCO Culture|2030 Indicators Programme, the Tourism Satellite Account, the Afro Gastro Festival, the Ghana Tourism Marketplace (GTM), the Ghana Tourism Investment Programme (GTIP) and the Akwaaba Night initiative.
A major highlight of the event was Ghana’s successful bid to host the 70th Session of the United Nations Tourism Commission for Africa in 2027, an event that will coincide with the country’s 70th Independence Anniversary celebrations.
