The government is considering a policy to restrict billboard installations in certain parts of the country to electronic displays as part of efforts to reduce roadside clutter and improve visibility for motorists.
The Minister for Local Government, Mahama Ayariga, disclosed that the proposed policy would limit the installation of conventional billboards, particularly around roundabouts and road junctions.
Speaking on the Citi Breakfast Show on Wednesday, November 4, 2026, Mr. Ayariga said the growing number of advertising structures in such locations had created visibility challenges for motorists.
He explained that billboards positioned around junctions and roundabouts could obstruct drivers’ views, making it difficult for them to spot oncoming vehicles and navigate safely.
According to him, electronic billboards could provide advertising companies with the opportunity to display multiple advertisements on a single structure, reducing the need for several physical billboards in the same area.
Mr. Ayariga emphasised that the government’s intention went beyond removing unauthorised billboards, noting that even structures with valid permits could contribute to the problem of excessive roadside advertising.
“Permitted for me is not an issue. The issue is that those billboards should not be there. We are in the process of reaching a conclusion that would allow only electronic billboards to be erected in certain areas. This is intended to reduce the number of billboards obstructing roundabouts and junctions,” he stated.
Mr. Ayariga said consultations with the Advertising Association of Ghana would form part of the process of developing the proposed policy, adding that the government was open to input from stakeholders in the advertising industry.
Mr. Ayariga added that the government was working towards achieving the proposed changes by March 2027, when Ghana would celebrate its 70th anniversary of independence.
He said discussions with the Advertising Association would help shape the policy and ensure that the concerns of stakeholders were considered.
