The Agricultural Development Bank PLC (ADB) has held a two-day strategic session for its branch managers, aimed at fostering service excellence and positioning the bank for sustained growth and stronger performance in the years ahead.
The session, held from October 23 to 24, 2025, brought together Branch Managers, Executive Committee Members, and senior management to review the Bank’s performance, share insights, and realign strategies for the final quarter of the year while setting expectations for 2026.
Opening the session, Managing Director of ADB, Edward Ato Sarpong, inspired participants with success stories from global multinationals, urging them to embrace bold and innovative thinking in their operations.
“The global business environment is evolving rapidly, and so must we. We cannot continue to do things the same way and expect different results. The time has come to think differently, act decisively, and lead with creativity,”Mr. Ato Sarpong stated.
He reaffirmed management’s commitment to strengthening ADB’s leadership in agribusiness financing, digital transformation, and customer service excellence, adding that the Bank’s 60th Anniversary should signal a new era of innovation and growth.
Deputy Managing Director (Operations), Professor Ferdinand Ahiakpor, also challenged branch leaders to demonstrate ownership and accountability in delivering results.
He described the strategy session as a “crucial bridge between vision and execution,” calling on managers to deepen customer relationships and leverage technology as a key growth enabler.
“The branch network is ADB’s frontline strength. As we prepare for 2026, we must shift from transactional thinking to strategic engagement — understanding customer needs, leveraging data, and offering tailored financial solutions that reinforce trust in the ADB brand,” Prof. Ahiakpor emphasized.
General Manager in charge of Retail Banking, Frank Okyere-Adarkwa, re-echoed the Bank’s purpose-driven agenda and the need for proactive service delivery that enhances customer value and convenience.
“We must live by our corporate social architecture of delivering exceptional service experiences that create positive top-of-mind customer recall and lead to repeat patronage and referrals by our customers and stakeholders,” Mr. Okyere-Adarkwa stated.
Head of Marketing and Communications, Mohammed Ali, stressed the importance of consistent brand communication and customer engagement in driving the Bank’s strategic vision.
“Our marketing efforts must speak the same language as our strategy — one of relevance, visibility, and impact. As we move into the next phase of ADB’s growth journey, every branch is a brand touchpoint, and every staff member a brand ambassador,” Mr. Ali noted.
The Branch Managers’ Strategy Session forms part of ADB’s broader effort to ensure alignment between management and field operations. Discussions centered on consolidating the Bank’s 2025 gains and exploring new business frontiers under the **“Beyond Banking” brand direction.
