The Ghana Revenue Authority (GRA), has announced it is adopting a human-centred approach aimed at improving public trust and encouraging voluntary tax compliance among citizens.
As part of this effort, GRA staff have completed a two-day workshop on Social and Behavioural Change Communications (SBCC), organised in collaboration with the World Bank Group and the Swiss State Secretariat for Economic Affairs (SECO).
The initiative forms part of the Authority’s broader vision of “Transformation for Impact and Growth,” which seeks to apply behavioural science principles to strengthen engagement between the GRA and taxpayers.
The workshop focused on the use of empathy, fairness and transparency as key tools for improving taxpayer experiences and building confidence in the tax administration system.
Through the SBCC approach, the GRA aims to better understand public attitudes and behaviours towards taxation while developing communication strategies that encourage cooperation and voluntary compliance.
The management of GRA says the initiative reflects the Authority’s commitment to moving beyond traditional enforcement approaches and promoting a relationship-based system where taxpayers feel informed, respected and supported.
According to GRA, the collaboration with the World Bank Group and SECO is expected to contribute to ongoing reforms aimed at enhancing revenue mobilisation and improving the efficiency and effectiveness of Ghana’s tax administration.
