GoldBod Jewellery, a subsidiary of the Ghana Gold Board, has unveiled celebrated media icon Kwabena Anokye Adisi, popularly known as Bola Ray, and award-winning actress Joselyn Dumas as its official brand ambassadors.
The announcement, made on Tuesday, October 28, 2025, marks a significant step in the company’s mission to elevate Ghana’s gold heritage and promote the country’s artistry in fine jewellery design and ethical gold craftsmanship.
At a colourful unveiling ceremony held at the company’s head office in Accra, Chief Executive Officer of GoldBod Jewellery, Sammy Gyamfi Esq., said the partnership represents a major push toward positioning Ghana as a continental hub for authentic gold jewellery production.
“Bola Ray and Joselyn Dumas represent excellence and authenticity— the very values that define the Goldbod Jewellery brand. Their appointment as brand ambassadors of GoldBod Jewellery marks a major milestone in GoldBod’s mission to promote local value addition to the country’s gold resources Mr. Gyamfi stated.
He added that the collaboration aligns with President John Mahama’s vision of making Ghana a leading destination for gold jewellery and ornaments across Africa.
As brand ambassadors, Bola Ray and Joselyn Dumas will lead GoldBod’s campaigns, media engagements, and outreach programs designed to showcase the brand’s latest collections of fine gold and diamond jewellery, bespoke ornaments, and luxury accessories.
According to the company, the partnership combines Bola Ray’s influence and Joselyn Dumas’s grace to reflect the essence of Ghanaian excellence, sophistication, and authenticity in every piece of GoldBod jewellery.
